About me 👋
Hey, I’m Jacobey. My design journey started back in high school on a free trial of Photoshop. I’d spend hours watching YouTube tutorials and browsing design forums, mostly trying to figure out how NHL teams made their social media graphics. What began as simple curiosity turned into a creative outlet. I even did some freelance work while I was still in school.
I originally studied economics in university, but after an internship doing taxes, I realized that wasn’t where my passion was. I decided to lean into design instead and landed a graphic design internship, where I got exposure to the UX/UI team.
From there, I taught myself Figma, dug into design frameworks and human behaviour, and took every opportunity to learn. I went on to intern as a UX/UI designer at a startup cannabis company that was later acquired, and eventually with the WSIB where my love for product design really took off.
Having played just about every sport growing up, joining OwnersBox felt like the perfect fit. I now lead the design direction across all four of our games, shaping how players experience and engage with the platform. It’s a role that challenges me to think creatively and strategically every day, blending the best parts of design, gaming, and sports.
I’m a big believer in continuous learning, and recently I’ve been diving deeper into front-end development.
March 2025
OwnersBox
Product Designer
As a Product Designer at Ownersbox, I lead design initiatives from concept through to launch, owning the end-to-end product lifecycle. I collaborate closely with cross-functional teams to ensure our solutions align with business goals while delivering exceptional user experiences. Working within the fast-paced and rapidly evolving Daily Fantasy Sports industry. My role spans user research, data analysis, ideation, prototyping, usability testing, visual and interaction design, and stakeholder presentations.
May – September 2024
WSIB Innovation Lab
UX/UI Designer
As a UX/UI Designer, I played a key role in both team-driven and individual projects, focusing on creating user-centered designs that aligned with business objectives. I developed mock-ups and proof of concepts, while establishing UX standards such as storyboarding, mock-ups, and prototypes to guide the design process. I led user research interviews and usability testing to gather insights, and presented my findings to stakeholders, offering recommendations for improvements based on user feedback. My work involved a balance of creative and analytical thinking, ensuring that each design was both functional and user-friendly.
September - December 2023
The Woods Cannabis
Graphic & Website Design Specialist
As the sole designer in the team, I took full responsibility for both the design process and project leadership. I communicated design decisions directly with management to ensure alignment with business goals and led the redesign of key website pages. I also mocked up new pages to improve the user experience and collaborated closely with the development team during the handoff process to ensure seamless implementation. Additionally, I led the design efforts for marketing materials, creating visually engaging assets that reinforced the brand’s overall strategy.
September 2022 - April 2023
Uvaro
Graphic Designer
As a Graphic Designer, I was responsible for creating a wide range of visual assets, including graphics for social media, physical print media, and informative guides. I collaborated closely with the UI/UX team, assisting in various design tasks to ensure consistency across projects. I also contributed to the website by creating animations that were implemented across four pages. In addition, I took the initiative to undergo self-guided learning in AI technology, leading a project that generated over 300 images. I developed a prompt structure aligned with the existing brand image and created a comprehensive guide to help employees effectively use the AI software for future projects.